What is ToolChat?
ToolChat is a white-label AI coaching platform that allows coaches, creators, and educators to build their own branded membership apps powered by artificial intelligence.
Core Concepts
Organizations (Apps)
When you sign up as an owner, you create an Organization - this is your branded coaching app. Each organization has:
- Custom branding (logo, colors, name)
- Its own members and subscription tiers
- Dedicated AI agents and knowledge base
- Independent billing through Stripe
Roles
ToolChat has three main user roles:
| Role | Description |
|---|---|
| Owner | Creates and manages the coaching app. Full admin access. |
| Admin | Helps manage the app. Can manage members but not billing. |
| Member | Subscribed users who access your content and AI tools. |
Tiers
Members subscribe to Tiers which control:
- Access to features (AI Chat, Community, Classroom)
- Monthly/yearly pricing
- Usage limits
How It Works
┌─────────────────────────────────────────────────────┐
│ Owner/Coach │
│ Creates app → Sets up tiers → Invites members │
└─────────────────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────┐
│ Your App │
│ • AI Agents trained on your knowledge │
│ • Courses & content │
│ • Community features │
│ • Subscription billing │
└─────────────────────────────────────────────────────┘
│
▼
┌─────────────────────────────────────────────────────┐
│ Members │
│ Subscribe → Learn → Chat with AI → Connect │
└─────────────────────────────────────────────────────┘Next Steps
Choose your path
I'm a coach/creator → Quick Start for Owners
I'm a member → Quick Start for Members