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What is ToolChat?

ToolChat is a white-label AI coaching platform that allows coaches, creators, and educators to build their own branded membership apps powered by artificial intelligence.

Core Concepts

Organizations (Apps)

When you sign up as an owner, you create an Organization - this is your branded coaching app. Each organization has:

  • Custom branding (logo, colors, name)
  • Its own members and subscription tiers
  • Dedicated AI agents and knowledge base
  • Independent billing through Stripe

Roles

ToolChat has three main user roles:

RoleDescription
OwnerCreates and manages the coaching app. Full admin access.
AdminHelps manage the app. Can manage members but not billing.
MemberSubscribed users who access your content and AI tools.

Tiers

Members subscribe to Tiers which control:

  • Access to features (AI Chat, Community, Classroom)
  • Monthly/yearly pricing
  • Usage limits

How It Works

┌─────────────────────────────────────────────────────┐
│                     Owner/Coach                      │
│  Creates app → Sets up tiers → Invites members      │
└─────────────────────────────────────────────────────┘


┌─────────────────────────────────────────────────────┐
│                    Your App                          │
│  • AI Agents trained on your knowledge              │
│  • Courses & content                                 │
│  • Community features                                │
│  • Subscription billing                              │
└─────────────────────────────────────────────────────┘


┌─────────────────────────────────────────────────────┐
│                     Members                          │
│  Subscribe → Learn → Chat with AI → Connect         │
└─────────────────────────────────────────────────────┘

Next Steps

Choose your path

I'm a coach/creatorQuick Start for Owners
I'm a memberQuick Start for Members