Tiers & Subscriptions
Create pricing tiers to monetize your coaching app.
Owner Feature
Tier management is available to owners only.
Overview
Tiers define:
- Pricing — Monthly and yearly subscription costs
- Feature access — Which features members can use
- Agent access — Which AI agents are available
- Positioning — Different levels of your offering
Creating Tiers
- Go to Admin → Tiers
- Click Create Tier
- Configure name, pricing, and features
- Save and publish
Tier Settings
| Setting | Description |
|---|---|
| Name | Display name (e.g., "Pro Membership") |
| Description | Brief description for members |
| Monthly Price | Monthly subscription cost |
| Yearly Price | Annual subscription cost |
| Features | Toggle AI Chat, Community, Classroom |
Feature Access
Control what each tier includes:
Core Features
| Feature | Description |
|---|---|
| AI Chat | Access to AI agents |
| Community | DMs, board, events |
| Classroom | Courses and content |
Agent Access
Restrict specific AI agents to certain tiers:
- Free tier: General assistant only
- Pro tier: All specialists
- VIP tier: Premium agents + priority
Tier-Linked Groups
Groups can auto-sync membership with tiers:
- Members added automatically when joining tier
- Members removed when leaving tier
Pricing Strategies
Single Tier
Simple, one price for everything. Good for:
- Focused offerings
- Simple value proposition
- Easy to understand
Multiple Tiers
Good/Better/Best options for different budgets:
| Tier | Price | Features |
|---|---|---|
| Starter | $29/mo | AI Chat only |
| Pro | $79/mo | AI + Community + Classroom |
| VIP | $199/mo | Everything + Premium agents |
Free Tier
Lead generation and trial experiences:
- Limited access to taste the product
- Encourage upgrades
- Build your audience
Annual Discounts
Offer savings for yearly commitments:
- Typical: 2 months free (16% off)
- Improves retention
- Better cash flow
Billing Integration
Tiers integrate with Stripe for:
- Automatic recurring billing
- Payment method management
- Subscription lifecycle handling
- Proration on tier changes
- Invoice generation
Member Tier Changes
When members upgrade or downgrade:
- Upgrade — Immediate access to new features
- Downgrade — Access continues until period end
- Proration — Stripe handles billing adjustments
Join Links
Each tier has a unique join link:
https://yourapp.toolchat.ai/join/your-org/pro-membershipShare these links to:
- Direct signups to specific tiers
- Track marketing campaigns
- Simplify the signup process
Best Practices
Tier Naming
Use clear, aspirational names:
- ❌ "Tier 1", "Tier 2"
- ✅ "Starter", "Professional", "VIP"
Value Ladder
Each tier should offer clear value jumps:
- Don't overlap too much
- Make upgrades compelling
- Show what's unlocked at each level
Pricing Psychology
- End prices in 7 or 9 ($47, $99)
- Show yearly savings prominently
- Highlight most popular tier
Learn More
- Creating Tiers (detailed guide)
- Billing & Payments