Creating Tiers

Tiers define what features your members can access and how much they pay. This guide covers everything you need to know about setting up effective pricing tiers.

Understanding Tiers

A tier is a subscription level that includes:

• Pricing (monthly and/or yearly)
• Feature access (which parts of your app members can use)
• Positioning (where it fits in your offering)

Creating Your First Tier

1. Go to Admin → Tiers
2. Click Create Tier
3. Fill in the tier details

Required Fields

Field	Description	Example
Name	What members see	"Pro Membership"
Description	Brief description	"Full access to all coaching tools"
Monthly Price	Monthly subscription cost	$49
Yearly Price	Annual subscription cost	$399

Feature Access

Toggle which features this tier includes:

• AI Chat - Access to AI agents
• Community - Access to message board and DMs
• Classroom - Access to courses and content

Pricing Strategies

Single Tier (Simple)

Best for: Coaches just starting out

Pro Membership - $49/month
✅ All features included

Pros: Simple to manage, no confusion Cons: No upsell path, might leave money on table

Two Tiers (Good/Better)

Best for: Most coaching businesses

Basic - $29/month
✅ AI Chat
✅ Community
❌ Classroom

Pro - $79/month
✅ AI Chat
✅ Community
✅ Classroom

Pros: Entry-level option, clear upgrade path Cons: Need to clearly differentiate value

Three Tiers (Good/Better/Best)

Best for: Established coaches with diverse offerings

Starter - $19/month
✅ AI Chat
❌ Community
❌ Classroom

Growth - $49/month
✅ AI Chat
✅ Community
❌ Classroom

Pro - $99/month
✅ AI Chat
✅ Community
✅ Classroom

Pros: Options for every budget, maximize revenue Cons: More complex to manage

Free Tier

Consider a free tier for:

• Lead generation
• Building your audience
• Letting people try before buying

Free
✅ Limited AI Chat (X messages/month)
❌ Community
❌ Classroom

Annual Pricing

Offering yearly pricing:

• Improves cash flow (payment upfront)
• Reduces churn (longer commitment)
• Common discount: 15-20% off monthly rate

Example:

• Monthly: $49/month = $588/year
• Yearly: $399/year (save $189 = 32% off)

Sweet Spot

A yearly discount equivalent to "2 months free" (16.7% off) is a proven formula.

Editing Tiers

You can edit existing tiers at any time:

1. Go to Admin → Tiers
2. Click on the tier to edit
3. Make your changes
4. Click Save

Price Changes

Changing prices only affects new subscribers. Existing members keep their current rate until they cancel and resubscribe.

Tier Best Practices

Naming

• Use aspirational names ("Pro", "Growth", "VIP")
• Keep names short and memorable
• Avoid generic names ("Tier 1", "Plan A")

Pricing

• Research competitor pricing
• Start higher than you think (easier to lower than raise)
• Price based on value, not cost
• Consider your target customer's budget

Differentiation

• Make the difference between tiers clear
• Lead feature should be obvious
• Don't create too many tiers (3 max recommended)

Display Order

Tiers display in the order you create them. Consider:

• Showing cheapest first (ascending)
• Showing most popular first (highlight middle tier)
• Showing most expensive first (anchoring effect)

Common Questions

Q: Can I delete a tier? A: Not if members are subscribed to it. Move members first, then delete.

Q: Can I change what features a tier includes? A: Yes, changes apply immediately to all subscribers.

Q: What if I want usage-based limits? A: This feature is coming soon. For now, all access within a tier is unlimited.

Q: How do refunds work? A: Handle refunds through your Stripe dashboard. Subscription status updates automatically.